From Factory Floor to AI-Powered Enterprise: Lessons from SAP’s Stefan Groendahl

July 26, 2025

Duration: 34 mins 08 secs

Your Host

Zeeshan Zia

Dr. Zeeshan Zia is the CEO of Retrocausal. With a PhD in computer vision, Zeeshan is on a mission to transform manufacturing with AI Copilots.

Special Guest

Stefan Groendahl is a manufacturing industry leader with over 25 years of experience driving digital transformation across Europe. As SAP’s Head of Industry Strategy for Discrete Manufacturing in Central and Eastern Europe, he specializes in modernizing operations for automotive, aerospace, and high-tech sectors. Stefan’s expertise lies in aligning business strategy with innovative technologies like AI, cloud ERP, and integrated data platforms to help manufacturers scale and compete in a rapidly evolving landscape.

July 26, 2025

Duration: 34 mins 08 secs

About this Episode

In this compelling episode of Factory Forward, we’re joined by Stefan Groendahl, SAP’s strategic leader for discrete manufacturing in Central and Eastern Europe. With over 25 years of experience in the automotive, aerospace, and high-tech industries, Stefan shares invaluable insights on how manufacturers can modernize operations, embrace cloud-first strategies, and harness AI to unlock new value streams. His unique perspective combines hands-on industry expertise with a deep understanding of enterprise-scale transformation.

Whether you’re a mid-career professional looking to move into industry leadership or a manufacturer aiming to scale digital innovation, this episode offers actionable takeaways and real-world examples to guide your journey. Stefan discusses how companies can transform their business models, empower frontline workers, and overcome common roadblocks in large-scale IT deployments—all while staying agile and future-ready.

 

Key Takeaways:

  • From Curiosity to Leadership: Stefan shares his personal journey from engineering roles to leading SAP’s go-to-market strategy, offering practical advice for professionals seeking broader industry impact. He emphasizes the importance of curiosity, cross-industry learning, and strong networks.
  • Modernization Starts with People: While technology is essential, Stefan highlights that digital transformation often fails without user adoption. He explores strategies like building trust in AI, simplifying interfaces, and offering contextual training to drive success from the shop floor to the C-suite.
  • Transforming Business Models with AI: Real-world examples—including a farm equipment manufacturer reimagining its go-to-market strategy—illustrate how AI and data can spark entirely new revenue streams. Stefan explains how cloud platforms and embedded AI reshape operations and customer engagement.
  • Scaling Beyond the Pilot: Many digital projects stall after the proof of concept. Stefan outlines why scaling requires enterprise readiness, a clear “North Star,” and platforms that support agility and governance across functions.
  • Strength in Ecosystems: From integration partners to software innovators, Stefan underscores the importance of collaborative ecosystems. He introduces SAP’s Business Data Cloud and how it enables seamless innovation through industry-specific data products and partner-driven AI use cases.

 

Tune in to discover how manufacturers can unlock ROI, rethink digital strategy, and stay competitive in an AI-augmented, data-driven future. This episode is a must-listen for leaders ready to scale transformation and future-proof their factories.

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